The assignment was to reimagine Chrome’s brand for a new age of personalized productivity. Our idea was to envision the browser as "Your Chrome," less of a window to the web and more of a mirror back on the user, reflecting the unique specificity of each person’s interests and experiences. (with Athletics)
Our goal was to reconnect one of America's oldest soccer clubs to a sense of place and local tradition. Our platform, "At the Water's Edge," does that by weaving energy, optimism, and Coast Salish traditions into a broader story about Puget Sound. Rebrand honored at the 2024 Hashtag Sports and Telly Awards. (with Athletics)
MLS GO is a new recreational youth soccer league whose mission is to close the pay-to-play accessibility gap and get more kids into the game at an earlier age. Our identity leans into enthusiasm and approachability, since starting a new sport can be intimidating—for both parents and their children. Honored with a Fast Company Innovation by Design nod. (with Athletics)
Guild helps America's largest employers upskill their employees, giving them much-needed career mobility and flexibility. We helped Guild turn a recent rebrand into a dynamic website that highlights inspiring student stories. Recipient of a 2024 Webby Award. (with Athletics)
Reaktor was known for building custom software of the highest order, but they were growing into something bigger: a global tech consultancy. They wanted to revisit their brand and website to reflect this evolution. Our strategic platform, "A Culture of Better," turned their quintessentially Nordic mix of ambition and humility into a company charge of iterative progress—and a foundation for their new identity. (with Athletics)
A few things had changed since MLS's last strategic review. Messi was here, the World Cup was on the horizon, and the league was on AppleTV. In short, the game was outgrowing its indie, counter-cultural roots in America. Our assignment was to help MLS define a new positioning, one that captured this momentum and gave soccer viewers a compelling reason to watch. Our solution was to home in on the kinetic energy of MLS. The first campaign briefed from our strategy was "Game On," featuring Doechii. (with Athletics)